Digital Marketing Won't Go Away After The Pandemic
As vaccination begins to outpace demand and much of the country removes restrictions on gatherings and travel, financial advisors may be tempted to toss aside the virtual and digital marketing activities that became their only options during the pandemic.
But even though everyone will welcome the return to normalcy, advisors need to realize that the digital marketing and communications approaches they embraced during the “virtual” days are here to stay.
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Published in Financial Advisor - MAY 1, 2021
by RITA ROBBINS, SUSAN THEDER