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How Financial Advisors Can Best Approach Post-Pandemic Digital Marketing

How Financial Advisors Can Best Approach Post-Pandemic Digital Marketing APRIL 13, 2021 • RITA ROBBINS, SUSAN THEDER As vaccination supply begins to outpace demand and much of the country removes restrictions on gatherings and travel, financial advisors may be tempted to toss aside the virtual and digital marketing activities that became their only options during the pandemic. While everyone will welcome a return to normalcy, advisors need to realize that the digital marketing and communications approaches they embraced during the ‘virtual’ days are here to stay—and while some will continue to be ‘go-to’ strategies, others will see their roles adjusted for the post-pandemic world.

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